OUR PROCESS
from sketch to collection
HOW WE create
Our design process is both aesthetically instinctive as well as culturally grounded. Amelia has a deep respect for the history of craftsmanship and global design. She begins her research with a deep dive into historical textiles and motifs from architecture and vernacular design. She researches specific cultures, searching across geographies and eras, to find eternal design motifs that are carefully selected and reinterpreted. Every design begins with Amelia's intricate sketches of the full look, moves to a paper mockup and muslin, embroidery or print design in our New York studio, fittings, and then the fabric dyeing and embroidery process.
We work with skilled artisans in and around Mumbai, India who carry on long-held traditions of fine embroidery work done the old fashioned way, with the rhythmic staccato of a needle on silk carefully fastened to a wooden frame. We are a small company but we hope to play a very small role in supporting the continuation of artisanal practices, which we consider an important part of our cultural heritage in this world.
SUPPORTING ARTISANAL WORK
Hand and Soul
"Working with our hands from start to finish, bringing intricacy and significance to each finished piece.
Our artisan partners carry on traditional methods of
hand-embroidery work, an ancient technology
unchanged for centuries."
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JOANNE & MARK
The Reviews
"It was like living in a day dream. We couldn't have imagined anyone but Adriana capturing our wedding."
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KYLIE & JEROMY
The Reviews
"It was like living in a day dream. We couldn't have imagined anyone but Adriana capturing our wedding."
TRACING
All our embroideries originate from sketches and watercolors that we develop in our studio, either painted by Amelia or a member of our design team. Next we send the artwork to India where it is carefully traced to prepare the layout for embroidery.
MACHINE THREADWORK
While the majority of our embroideries are made entirely by hand, some of the embroideries make use of traditional threadwork embroidery machines, mainly from the 1940's, that are guided by an artisan's hand to create the resulting patterns.
hand Embroidery
Most of our embroideries are made entirely by hand, such as this couched cordwork embroidery which is meticulously crafted with a tambour needle, weaving under and over the outstretched fabric.
Photos and videos of the workshop by Gorkey Patwal
MARY OLIVER
